My exhibit background is sparse for several reasons, the primary being that I've rarely taken the time to promote my work, much less try to sell it. In fact, I've never considered my investigations into the unexplored nature of imagery commercially viable, or even contemporaneously hip for that matter.
The few exhibits in which my work was included occurred most often through invitation, mainly because of its so-called "indescribable" nature as some critics proclaim. And those opportunities arose only because the other exhibiting artists (or the collectors involved the shows) recognized the authenticity of my efforts. But I certainly do envy those of you who are financially able to concentrate on marketing your work.
As we know, selling artwork in a postmodern environment can be a challenge. Artists are often encouraged by galleries to submit images that will have the best chance of appealing to the gallery's specific audience, which makes for good business. Commercial gallery owners enjoy a passion for exhibiting art, but it's influenced by a strategic plan to sell it. And the greater the variety of imagery a gallery can offer for sale to the public, the better. But as each of us knows, a gallery owner's first priority is to be able to match up their favored works with their target audience.
There's no doubt you've realized that the more current and decorative the art objects are, the easier they are to sell to the public. It turns out that the most popular "style" of art today is that which aesthetically fits into color-coordinated and often designer-generated interiors.
Mono (Chromatic) Lisa
Oil on wood panel
36 x 24 inches